Shelley Hickox Copywriter/Editor
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NAMM
National Association of Music Merchants


NAMM, founded in 1901, is the global not-for-profit trade association for the music, sound and event technology industries. During my nearly three years at NAMM as the Content Manager, I worked in the Marketing and Communication department, on a team of 10, to produce an extremely high volume of digital and print marketing deliverables in which I was often the sole content creator and editor.

​Our main focus was on NAMM's two annual global trade shows: The NAMM Show in Anaheim attracting 100,000+ registrants and Summer NAMM in Nashville attracting 15,000+ registrants. I had the challenge of speaking to a variety of B2B and B2C audiences including exhibitors, retailers, teachers, non-profits, board members and consumers. I developed a meticulous attention to detail and have a passion for creating work that reflects the excellence of the brand. 
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NAMM.ORG CONTENT-COMING SOON!
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E-BLASTS & NEWSLETTERS
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TECAWARDS.ORG CONTENT- Coming soon!
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ON-CAMERA INTERVIEWS- Coming soon!
  • Home
  • Services
  • Portfolio
    • Client Work
    • The NAMM Show >
      • Web landing pages
      • Print Collateral
      • Eblasts
      • Canadian Music Trade
    • Dimension One Spas >
      • D1 Copywriting
    • Risen Magazine
    • Carlsbad Magazine
    • Unpublished Creative Writing >
      • ExpresSD Magazine
  • Contact
  • Blog